By partnering with Trabian Shorters, we elevated his personal brand and amplified the global impact of his groundbreaking Asset-Framing® framework. Through a combination of strategic branding, storytelling, and audience engagement, we positioned him as a thought leader and empowered him to drive systemic change across multiple sectors.
Background: We worked with Trabian Shorters to bring his visionary story and groundbreaking contributions to the forefront, showcasing his journey from tech entrepreneur to global thought leader in equity and systemic transformation.
Highlights:
- Highlighted Trabian’s role as co-author of the New York Times bestselling book Reach with Ben Jealous.
- Amplified his experience managing $300M in grants across 26 U.S. cities as VP at the Knight Foundation.
- Showcased his creation of Asset-Framing® as a revolutionary tool for driving equity-focused change.
- Positioned Trabian’s retirement from tech entrepreneurship as a springboard to his legacy work in social impact.
- Crafted a compelling narrative around his mission to empower leaders in philanthropy, journalism, and social innovation.
Target Audience: We identified and refined Trabian Shorters’ target audience, ensuring his message resonated with change-makers and leaders committed to equity and innovation.
Highlights:
- Defined his core audience of leaders in philanthropy, social justice, journalism, and nonprofits.
- Clarified his appeal to organizations eager to implement Asset-Framing® for greater funding and impact.
- Positioned his messaging to attract advocates for systemic transformation and narrative re-framing.
- Tailored outreach to leaders aiming to dismantle stigmas and engage diverse communities.
- Enhanced his positioning with change-makers looking for innovative tools to amplify their impact.
Brand Positioning: Our team worked with Trabian to position his brand at the forefront of innovation, advocacy, and systemic change, cementing his reputation as a transformative leader and creator of Asset-Framing®.
Highlights:
- Positioned Trabian as a global authority on equity-driven narrative shifts through Asset-Framing®.
- Established him as a transformative voice at the intersection of social entrepreneurship and advocacy.
- Crafted messaging that positioned Asset-Framing® as a must-have tool for systemic transformation.
- Highlighted Trabian’s ability to engage diverse audiences through storytelling and innovation.
- Created a consistent brand identity that underscored his credibility and impact in social change.
Brand Assets: We developed impactful brand assets that showcased Trabian’s expertise, enhanced his credibility, and expanded his global reach.
Highlights:
- Designed a logo symbolizing the transformative power of re-framing narratives.
- Created a website that served as a comprehensive hub for Asset-Framing® resources and insights.
- Produced a media kit and booking sheet to showcase his accolades, expertise, and journey.
- Secured a feature on NPR’s On Being with Krista Tippett, reaching over 100,000 listeners.
- Gathered testimonials from leaders in philanthropy and social impact to validate the tangible benefits of his work.
Results: Our collaboration with Trabian Shorters yielded transformative results, amplifying his message, engaging his audience, and driving systemic change through Asset-Framing®.
Highlights:
- Empowered foundations and nonprofits to adopt Asset-Framing®, resulting in increased funding and audience engagement.
- Elevated Trabian’s profile through workshops and speaking engagements, driving broader social impact.
- Supported successful campaigns that expanded organizational reach and enhanced equity-focused case-making.
- Secured awards and recognition for his innovative contributions to equity and narrative transformation.
- Delivered a ripple effect of impact, transforming perceptions and creating lasting change across multiple sectors.
