Through collaboration with Ola Morin Muhammed, we transformed her creative vision into a luxury stationery brand that transcends the ordinary. From strategic branding to positioning her as an industry leader, we helped Ola elevate her brand, engage her audience, and solidify her reputation as a visionary in design and artistry.
Background: Ola Morin Muhammed’s journey from architecture to luxury stationery design is a testament to creativity and courage. With Ijorere, Ola combines cultural influences and architectural precision to craft extraordinary designs that celebrate life’s grand moments.
Highlights:
- Highlighted Ola’s transition from architecture to founding Ijorere, a luxury stationery brand.
- Emphasized her creative journey of blending culture, geography, and design expertise.
- Framed her passion for extraordinary celebrations as a driving force behind her brand.
- Positioned her as one of the few Black women leaders in the stationery design industry.
- Showcased her vision of making Ijorere synonymous with extraordinary artistry and white-glove service.
Target audience: Ola’s brand speaks to dreamers and visionaries who seek extraordinary designs for life’s grand celebrations. Her audience values creativity, personalized touches, and the artistry that transforms events into cherished memories.
Highlights:
- Defined her audience as couples and individuals planning weddings, celebrations, and milestones.
- Identified corporate clients seeking to elevate their events with bespoke, impactful designs.
- Crafted messaging to resonate with those who value creativity, uniqueness, and emotional storytelling.
- Focused on attracting dreamers who desire tangible expressions of their vision and artistry.
- Extended her reach to collaborations with creatives and brands aiming to license her designs.
Brand positioning: We positioned Ola as a visionary designer whose work transcends traditional invitations, transforming them into gateways to unforgettable experiences. Her brand blends architectural precision with artistic freedom, celebrating the exceptional in every design.
Highlights:
- Positioned Ola as a creator of memories and emotions, not just stationery.
- Highlighted her architectural background as a unique foundation for her designs.
- Framed her work as vehicles for stories, emotions, and dreams, elevating her creations beyond visuals.
- Emphasized her ability to merge precision and artistry, creating timeless, unforgettable designs.
- Defined her brand as synonymous with luxury, imagination, and exceptional experiences.
Brand assets: We developed a suite of brand assets that reflect Ola’s brilliance and artistry. From media kits to licensing strategies, each element amplifies her vision and strengthens her position as a leader in luxury stationery design.
Highlights:
- Created a media kit showcasing her journey, accolades, and portfolio of visually stunning, emotionally evocative designs.
- Consulted on strategies for growth, including her Leap-to-Luxury offer and partnerships with creatives for licensing her designs.
- Crafted a vibrant portfolio demonstrating her expertise in extraordinary artistry and storytelling.
- Enhanced her social media presence to foster engagement and build a community of design enthusiasts.
- Developed marketing materials that emphasized her blend of cultural richness, architectural precision, and artistic freedom.
Results: The results of Ola’s rebranding journey speak volumes, from increased visibility to enduring collaborations with notable clients and media outlets. Her work has become synonymous with enchantment, creativity, and lasting memories.
Highlights:
- Achieved a 50% increase in website traffic, drawing visitors captivated by her unique creations.
- Fostered an engaged social media community, significantly enhancing audience interaction and brand loyalty.
- Secured features in prestigious media outlets like NBC, Inside Weddings, and She Leads Africa, reinforcing her authority in the industry.
- Facilitated collaborations with celebrities and brands, elevating her reputation as a creative powerhouse.
- Doubled her newsletter open rate using optimized platforms and strategies
- Developed the strategy to ensure her book became a bestseller.
