Beat out a famous celebrity as a bestselling author on Womens' book category
Eva Toby is a powerhouse, seamlessly blending her modeling career, academic achievements, and entrepreneurial spirit to inspire young minds. We partnered with Eva to refine her message, align her diverse passions, and showcase her story in a way that connects deeply with her audience.Through a collaborative effort with Eva Toby, we crafted a bold, multifaceted brand that brought her passions, expertise, and aspirations to life. By creating a unified narrative and visually stunning assets, we propelled Eva’s influence, amplified her reach, and solidified her status as a purpose-driven leader, mentor, and international bestseller.
Background: Eva Toby is a powerhouse, seamlessly blending her modeling career, academic achievements, and entrepreneurial spirit to inspire young minds. We partnered with Eva to refine her message, align her diverse passions, and showcase her story in a way that connects deeply with her audience.
Highlights
- Highlighted her journey as a Nigerian-American model, TV personality, and entrepreneur with a master’s in business administration.
- Showcased her expertise in social work and her passion for guiding young people toward purposeful, transformative lives.
- Emphasized her unique perspective, merging high-performance automobiles, wit, and visual storytelling.
- Positioned Eva’s towering personality (and literal height!) as a metaphor for her ambitious vision and reach.
- Amplified her multifaceted identity into a cohesive, compelling personal brand.
Target audience: Eva Toby’s brand is designed to resonate with high schoolers and young adults, equipping them with the tools and inspiration to discover their purpose, impact their communities, and step confidently onto the global stage.
Highlights:
- Identified her target audience as Gen Z high schoolers and young adults seeking direction and inspiration.
- Refined her messaging to connect her diverse passions into a relatable, purpose-driven narrative.
- Crafted a brand experience that resonates emotionally with a youthful, ambitious demographic.
- Bridged her passion for mentoring and visual storytelling to engage her audience authentically.
- Developed strategies to ensure her message broke through the noise and captivated her ideal audience.
Brand positioning: Eva Toby’s brand is positioned at the crossroads of social work, visual storytelling, and empowerment. Her expertise and authenticity make her a natural mentor and leader for young people seeking purpose and transformation.
Highlights:
- Positioned Eva as a role model and thought leader connecting well-being, visual imagery, and personal growth.
- Highlighted her fusion of academic credentials (MBA and social work) with creative industries like modeling and TV.
- Positioned her as an aspirational yet relatable figure for young people striving for self-discovery and success.
- Emphasized her ability to empower others through storytelling, fashion, and impactful imagery.
- Crafted her narrative to reflect her dedication to helping others transform their lives while staying authentic.
Brand assets: To amplify Eva’s “purpose factor,” We created a cohesive, visually stunning brand that embodies Eva’s vibrant personality and purpose. From bespoke designs to curated partnerships, her brand assets elevated her message and amplified her reach.
Highlights:
- Designed a bespoke brand image, tagline, and vibrant visual language combining yellow (energy) and pink (youthful warmth).
- Developed an opulent, user-friendly website as a hub for her initiatives, resources, and storytelling.
- Curated her social media profiles with a cohesive aesthetic and optimized content to engage her audience.
- Launched her first book with compelling graphics and promotional assets, securing international bestseller status.
- Partnered with Genevieve Magazine for her segment “Street Style,” adding exclusivity and visibility to her brand.
- Produced a comprehensive media kit, speaker profiles, and book promotion tools to maximize her reach.
Results: Our collaboration with Eva Toby led to extraordinary outcomes, from skyrocketing her social media presence to landing prestigious media features, all while inspiring a generation of young change-makers.
Highlights:
- Secured 25 media opportunities, boosting her credibility and visibility.
- Booked 5 high-profile speaking engagements, positioning her as a leading voice in mentorship and empowerment.
- Grew her social media following from 2,000 to 10,000, with an 80% increase in reach.
- Generated $900 in just 6 hours through her book sales, supporting junior college students.
- Facilitated a partnership with the city’s mayor to spearhead initiatives for youth development.
- Enabled her to connect with her audience authentically and drive meaningful change in their lives.
